ConAgra Foods has struck a licensing deal with Procter & Gamble (P&G) that will give the US food group access to P&G’s nutrition-enhancing food ingredients and packaging expertise.
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ConAgra said the deal relates to sustainability, ergonomics and design, as well as access to the “vast amounts of research” associated with the technologies concerned. Financial terms of the transaction were not disclosed.
Under the terms of the deal, ConAgra will be P&G’s exclusive licensee for a variety of food ingredient and processing technologies, including Calcium Citrate Malate, marketed as Calsura, a form of calcium that can be used to fortify a variety of foods and beverages.
ConAgra will also receive access to various packaging capabilities and technologies owned by P&G. These technologies will have application within a broad spectrum of current ConAgra branded products, the Omaha-based food group said. In addition, ConAgra will have the option to purchase all rights to certain technologies covered by the licence.
“P&G has a wealth of food technologies that we can use to deliver new and improved products that drive health and wellness and create unique competitive advantages for our business,” said Al Bolles, executive vice president for research, quality & innovation at ConAgra Foods.
“In addition, ConAgra Foods gains access to P&G’s packaging capabilities, which will allow us to reduce costs and improve our sustainability efforts. We’ll also receive P&G’s full institutional knowledge and research for the licensed technologies and will leverage that expertise in a variety of different ways.”
Jeff Weedman, vice president, external business development at P&G, said: “P&G is a company of brands, and as a result we have technologies and core expertise in many categories and capabilities. P&G looks forward to furthering its relationship with ConAgra Foods.”
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