With health and wellness one of the key trends in today’s food market, nutrition analysis and consulting firm Palate Works has created an online Food Startup Kit which addresses the most common questions and needs of companies looking to launch healthier food products.
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Food startups gain an early advantage when provided easy access to information on regulations, nutrition, production, distribution and marketing, Palate Works said.
According to Palate Works president Carol Harvey, a successful launch involves far more than just a winning recipe. “A great recipe for a healthy salsa, soup or snack bar is a small part of the recipe for success in launching a food product,” Harvey said. “Along with copious determination and funding, there’s a lengthy checklist to master, which the kit addresses through tips and links.”
The company also provides additional, tailored resources and referrals by e-mail.

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