US First Lady Michelle Obama has been urged to do more to encourage the food industry to tackle child obesity after she launched a healthy-eating drive in the US yesterday (9 February).

Consumer watchdog The Center for Science in the Public Interest called on Mrs Obama to support political moves to prevent the selling of junk food in US schools.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

CSPI nutrition policy director Margo Wootan said the First Lady should pressure food and drinks companies to support efforts to update the “disco-era national standards” for school vending machines and “get junk food and all sugary beverages out of schools once and for all”.

“For far too long, the nation’s response to childhood obesity has been underwhelming, considering obesity’s massive impact on the nation’s physical and fiscal health. The First Lady has the clout and visibility to change that and mobilise the nation’s resources to address the problem,” Wootan said.

Mrs Obama yesterday launched ‘Let’s Move’, a drive designed to cut obesity levels among children in the country. The campaign has been drawn up in a bid to encourage US families to eat healthily and exercise more.

The push has been launched in tandem with The Partnership for a Healthier America, an independent NGO set up to “solve the child obesity challenge”.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Wootan added the First Lady could work with Congress to fund the full US$1bn per year recommended in the President’s budget for school nutrition and urge politicians to move the bill quickly, so new reforms can be in place for the next school year.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact