Happy Family, Danone’s US organic baby food business, has launched a range of pouches and a line of wafers as it builds its portfolio of convenient and health-focused products.
The company has developed Happy Tot Fiber & Protein pouches, which it said will help parents provide a recommended daily dose of fibre and protein.
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Happy Baby Teethers are organic “teething” wafers that serve as a snack as babies start to feed themselves.
The pouches come in two combinations of flavours – pear, blueberry and spinach, plus pear, raspberry, butternut squash and carrot – and have a suggested retail price of US$1.59 a pouch.
The wafers will hit the market later this month in two flavours – banana and sweet potato, as well as blueberry and purple carrots. They are sold in boxes of 12 wrapped packs of two, at a suggested price of US$3.99.
Happy Family also added flavours to its Stage 2 Happy Baby pouches and to its Happy Baby 4 Packs meal packs.
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By GlobalData
