Danone has brought together two of US businesses, yoghurt firm Stonyfield Organic and baby food specialist Happy Family, to launch a co-branded range of kids yoghurts.
The babies, toddlers and kids yoghurts will be launched this summer.
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Gary Hirshberg, chairman and co-founder of Stonyfield Organic, said the product would “offer the very best in infant and toddler nutrition”.
He added: “Stonyfield and Happy Family share the core belief that organic food made without the use of toxic persistent pesticides and GMOs is the very best for little ones.”
Danone acquired 40% of Stonyfield in 2001, raising its investment to 80% three years later. The French group snapped up over 90% of Happy Family last summer.
Shazi Visram, founder and CEO and Happy Family, stayed with the business. She said: “Stonyfield and Happy Family yogurt pouches offer a convenient and portable option for busy families looking for delicious fruit and vegetable combinations their kids love and that also deliver the organic promise parents trust.”
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By GlobalDataThe yogurt pouches will be sold individually and in packs of four starting from July. The suggested retail prices are US$1.49 and $4.99, respectively.
The line includes: YoBaby Yogurt Pouches available in blueberry, mango, sweet potato and vanilla; YoTot Yoghurt pouches in pear spinach mango and strawberry beet raspberry; and YoKids Yoghurt Pouches in blueberry, strawberry and strawberry banana.
