Spanish food group Ebro Foods is planning to expand its appeal in the gluten-free market, with the launch of a range of products in the US over the next two months.
Over the next two weeks, the company is preparing to launch four ready-to-eat beans products – Caribbean Flavoured Black Beans, Red Kidney Beans, White Beans, Pink Beans and Chick Peas – in the Southeastern US, with the roll-out beginning in Florida, Pedro Morales, Ebro VP sales and marketing, told just-food.
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In April, Ebro plans to launch Ebro Soups with Split Peas, Lentils, Black Beans and Small Red, while the company also expects to introduce a line of shelf-stable Spanish sausages in “the next few months”.
Responding to increased demand for gluten free products, these new launches will aim to capitalise on this expanding market, Morales indicated.
“Our products have always been inherently gluten free, but we did not focus on this fact. As our customer base grew we noticed a large percentage of feed back about our products having the nutritional values that appealed to people with Celiac Disease,” he said.
Ebro has listings with Publix, Winn-Dixie, Sedanos, Wal-Mart Stores and Target Corp., as well as independent retailers along the East Coast.
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