US bakery group Flowers Foods has trimmed its outlook for full-year profits and turnover after disappointing third-quarter sales were dented by higher promotional activity in the retail channel.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The group, which distributes baked goods to retail and foodservice customers, said third-quarter net income totalled $31.9m, up from $27.4m last year. Sales increased 4.6% to $602.6m.


However chairman and CEO George Deese said: “Our sales results were mixed as our direct-store-delivery (DSD) business took action to protect our market share through promotions.”


“Our team remains focused on managing and investing in our businesses to ensure our ability to deliver strong results over the long term, while taking the necessary actions to maintain our competitive market position in the near term.”


Flowers indicated that full-year sales are now expected to fall in a range of US$2.6bn-2.61bn. Flowers had previously predicted sales of $2.65bn-2.68bn.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The company also lowered the upper end of its earnings guidance by 8 cents, to a range of $1.37-1.40 per share.


Click here for Flowers’ earnings release, or here for just-food’s post conference call insight into the group’s third quarter.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact