US baker Flowers Foods is to expand a production facility it acquired through its purchase of regional rival Tasty Baking Co. last year.

Flowers plans to spend around US$31m on increasing capacity and adding a new production line at the facility in Oxford in Pennsylvania.

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The new line is expected to add around 77 jobs to the bakery by next year. The company will also add a bun production line to the facility in the future to meet market demand at an additional cost of $18m.

George Deese, Flowers’ chairman and CEO, said yesterday (11 April) that the company’s plan is in keeping with its growth strategy to reach 75% of the US population with its baked foods and to grow sales 5% to 10% annually.

Deese said the project will add 90,000 sq ft to the Oxford bakery, which will produce a soft variety and speciality breads under Flowers’ brands including Nature’s Own.

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