Flowers Foods has partnered with Hershey to offer two snack cake products under the US bakery group’s Mrs Freshley’s brand.
The group yesterday (3 March) rolled out peanut butter-flavoured Swiss rolls using Reese’s brand peanut butter and double chocolate mini doughnuts made using Hershey’s cocoa.
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The products will be distributed through supermarkets, convenience stores and vending machines throughout the US. Mrs Freshley’s Reese’s Peanut Butter Swiss Rolls are available in 12-ounce, 12-count, multi-packs and 2.8-ounce, two-count, single-serve packs. The mini doughnuts are on offer in 11.5-ounce, 12-count bags and 3.3-ounce, six-count, single-serve packs, the company said.
