Fresh & Easy Neighbourhood Market, the US arm of Tesco, today (31 July) opened its landmark 20th store in the Phoenix area.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The company also provided details of plans of four upcoming new store openings in the market.


Tesco debuted the Fresh & Easy format in the US last November. The UK retailer has dismissed suggestions that sales have fallen below expectations and pushed forward with a rollout of stores in southern California, Arizona and Nevada.


“We have been remarkably well received throughout the region. We look forward to opening even more stores throughout the Valley and bringing high quality foods at great prices – and competitive jobs – to the area,” said CEO Tim Mason.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now