Tesco’s US venture, Fresh & Easy, is expanding its ‘Farm to store in 24’ programme, bringing more produce from California farms to its stores in less than 24 hours.
The grocery chain is working with local growers to bring additional fruit such as peaches and nectarines as well as vegetables in autumn.
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“Getting produce from the farm to the store in 24 hours or less is an incredibly tricky task, which makes it important to partner with strong local growers who share our commitment to quality produce,” said Justin Hill, Fresh & Easy’s produce manager. “We are working closely with these growers here to put in the extra care required to expand our ‘Farm to Store in 24’ offerings whenever we can.”
The retailer has been offering strawberries and grapes through the programme over the summer.
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