Fresh & Easy, the US arm of Tesco, has launched six ready meals aimed at families.
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The new products have been introduced in response to a growing demand for larger, family-sized ready meals, Simon Uwins, chief marketing officer, said.
“Customers are telling us they are looking for larger sizes to feed their families on a budget. Our kitchen products have been very popular – like our chicken alfredo and macaroni & cheese – so we are introducing portions that are large enough to feed a family of four for only US$8,” he said.
The new family-sized meals include: Lasagna with Meat Sauce, Chicken & Broccoli Pasta Alfredo, Spaghetti with Turkey Meatballs, Chicken Teriyaki with Rice & Vegetables, Chicken & Bacon Macaroni & Cheese, Chicken Burritos with Green and Red Sauce.
In the coming months, Fresh & Easy said it will launch additional larger size products.
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By GlobalData
