Fresh & Easy Neighbourhood Market, the banner under which Tesco will launch in the US later this year, has unveiled its fleet of ‘green’ distribution trailers.
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Fresh & Easy has highlighted its aim to be a “good steward” of the environment.
“Fresh & Easy Neighborhood Market is in a unique position to deliver fresh, affordable, high quality food into the neighborhoods in which we operate and to do so safely and in the best interest of the environment,” said Tim Mason, Fresh & Easy CEO.
“As a new company in the US, we have had the opportunity to work with leaders in ‘green technology’ to create, from the ground up, an entire fleet of aerodynamic, fuel efficient and neighbourhood-conscious trailers in our first round of manufacturing.”
The trailers include a hybrid refrigeration vector unit, minimising the amount of diesel used to cool and transport products, and automatic refrigeration shut off.
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By GlobalDataThe trailers have been designed to maximise fuel efficiency and reduce audible noise by 66%.
