Fresh & Easy Neighborhood Market, the US operation of retail giant Tesco, has revealed that its first 18 stores in Northern California will be in the Bay Area.
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The company said the 18 stores will begin opening in 2009.
“Our stores have been well received by customers in Southern California, Nevada and Arizona,” said CEO Tim Mason. “Everyone wants fresh, wholesome food at affordable prices and we are confident Fresh & Easy will be a great addition to the Bay Area.”
Fresh & Easy currently operates 37 outlets throughout Southern California and in Nevada and Arizona. It plans to have 50 stores open in the US by the end of next month.

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