Fresh & Easy Neighborhood Market, the US operation of retail giant Tesco, has revealed that its first 18 stores in Northern California will be in the Bay Area.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The company said the 18 stores will begin opening in 2009.


“Our stores have been well received by customers in Southern California, Nevada and Arizona,” said CEO Tim Mason. “Everyone wants fresh, wholesome food at affordable prices and we are confident Fresh & Easy will be a great addition to the Bay Area.”


Fresh & Easy currently operates 37 outlets throughout Southern California and in Nevada and Arizona. It plans to have 50 stores open in the US by the end of next month.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now