PepsiCo’s Frito-Lay snacks division has extended its Ruffles chips line in the US with the launch of a French fry-shaped snack line.

Crispy Fries Potato Strips will launch on 13 July. PepsiCo claims it is the first French fry-shaped snack sliced from real potatoes. The range is designed to “bring to life the French fry experience”, from the shape to the taste and the packaging.

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The product can be microwaved and eaten on their own as a snack or as an accompaniment with hamburgers or hot dogs.

Ruffles Crispy Fries Potato Strips are available in two varieties: Original and Cheese-Flavored. Each bag has an RRP of US$1.09.

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