PepsiCo’s Frito-Lay snacks division has extended its Ruffles chips line in the US with the launch of a French fry-shaped snack line.

Crispy Fries Potato Strips will launch on 13 July. PepsiCo claims it is the first French fry-shaped snack sliced from real potatoes. The range is designed to “bring to life the French fry experience”, from the shape to the taste and the packaging.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The product can be microwaved and eaten on their own as a snack or as an accompaniment with hamburgers or hot dogs.

Ruffles Crispy Fries Potato Strips are available in two varieties: Original and Cheese-Flavored. Each bag has an RRP of US$1.09.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact