The American Frozen Food Institute (AFFI) has urged the Obama administration to end a cross-border trucking dispute with Mexico, which has seen tariffs placed on a host of US exports, including frozen potato products.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The omnibus funding bill, recently signed into law by President Barack Obama, ended a US Department of Transportation pilot programme to allow Mexican trucks access to the US highways, provided they meet various safety requirements.


As a result, AFFI said that the US is in violation of its bilateral trade obligations with Mexico on international trucking.


The Mexican government responded with import duties of US$2.4bn worth of US manufactured goods and agricultural exports. Over $900m US agriculture products are impacted by the tariffs.


“The ability to export products around the world is critical to the US food industry, and Mexico is among our most important trading partners,” said AFFI president and CEO Kraig Naasz.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

“We need swift action from President Obama. Without quick resolution of this issue, many US frozen food companies face a competitive disadvantage due to these punitive tariffs.”

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact