General Mills has replaced barley malt syrup with molasses in its Rice Chex cereal, meaning the reformulated breakfast cereal is gluten-free.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
One serving of Rice Chex still clocks in at 100 calories, contains 2g of sugar, 0.5g of fat and 8g of whole grain, the company said.
“This is a revolutionary step forward for consumers who want easy and affordable access to gluten-free food options,” said Rohan Thakur, Chex cereal marketing manager.
“General Mills and Chex recognise the growing consumer demand for gluten-free products and we’re pleased to make Rice Chex, a classic American breakfast offering, available to more people.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
