General Mills has expanded its Progresso range in the US with the addition of healthier soups and a line based on recipes from Mexico.
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The firm’s Reduced Sodium Chicken Gumbo, Minestrone, Garden Vegetable, Beef & Vegetable and Italian-Style Wedding, plus one new variety, Reduced Sodium Tomato Parmesan, will all carry the “May Help Lower Cholesterol” claim, the firm said today (30 September).
In addition, a new World Recipes line will offer four varieties influenced by Mexican cuisine, including Tortilla y Pollo (Chicken Tortilla) and Frijoles Negros y Jalapeno (Black Bean Jalapeno).
The Progresso Light line has also been expanded to include the firm’s first cream-based soup, New England Clam Chowder.
“This is one of our biggest soup seasons in terms of the number of new varieties and enhancements we’ve ever introduced,” said Chad Johnson, marketing manager for Progresso soups. “We have worked hard to develop exciting new flavours and health enhancements to many of our soups to deliver the taste, quality and variety that consumers expect from Progresso.”
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