Godiva Chocolatier has introduced a new mobile application allowing consumers to buy the company’s products online.
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The Godiva Mobile is updated daily on BlackBerry smartphones from Research In Motion and is targeted towards “frequent travellers and consumers that are constantly on-the-go.”
“Godiva Mobile gives our customers another way to order the perfect last minute gift of chocolates, truffles and gift baskets,” said Kimberly Land, vice president direct-to-consumer for Godiva Chocolatier. “We’ve been exploring the market for several months, and believe that mobile commerce is emerging as a truly viable fourth channel.”
Developed in partnership with Digby, a mobile commerce platform provider, Godiva Mobile was designed to “overcome the inherent shortcomings of the mobile web as a way to purchase goods and build intimate customer relationships,” said the company.
“Mobile is emerging as a critical element of a successful multi-channel sales strategy,” said Dave Sikora, CEO of Digby. “Forward thinking retailers will be well positioned to take advantage of the growth the mobile channel offers.”
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By GlobalData
