The US Agriculture Secretary Mike Johanns and food industry representatives from the Grocery Manufacturers / Food Producers Association (GMA/FPA) and the Food Marketing Institute (FMI) will join forces on Thursday (11 January) to announce a cooperative initiative designed to improve the nation’s diet.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Food manufacturers and retailers represented by the GMA/FPA and FMI will launch a national campaign to promote the federal government’s dietary advice. The in-store promotions aim to encourage consumers to allow US Dietary Guidelines and MyPyramid advice to inform their purchasing decisions.
The ‘Take a Peak’ campaign will see food manufacturers and retailers unite in order to bring the government’s advice from the Internet into the shopping isle.
