South American food giant Grupo Nacional de Chocolates is to acquire US cookie manufacturer Fehr Foods for US$84m.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Grupo Nacional de Chocolates said yesterday (23 September) that the acquisition is a “positive step” for the company and that it will continue to develop the Fehr business further.

Additionally, the firm said that Fehr’s proximity to centres of wheat production, a major raw material of the biscuit business, will bring “major economies” and allow it to develop its supply chain to Colombia and Costa Rica.

Fehr produces and markets cookies through two production platforms located in Texas and Oklahoma. Products are sold under the brand names Lil ‘Dutch Maid, Sun Valley and Tru-Blu, which are available in 43 US states, Mexico and Panama.

The agreed sale price is subject to Fehr’s operating performance for the current fiscal year. If set targets are not achieved, there will be a discount of up to $4m.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

To finance the transaction, Grupo Nacional de Chocolates has used its own resources and bank loans secured by a number of its subsidiaries.

The closing date is expected to be in October.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact