Upmarket US food group Harry & David Holdings has acquired breakfast brand Wolferman’s from food gifts firm Williams Foods.
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Wolferman’s, a brand known for its English muffins and other breakfast products sold through catalogues and online, generated sales of around US$28m in 2007.
Bill Williams, president and CEO of Harry & David Holdings, said he was “delighted” with the deal, which was struck for an undisclosed sum.
“This acquisition will leverage Harry and David’s infrastructure and create strong marketing synergies for both companies,” he said. “We see a significant growth opportunity to expand Wolferman’s direct marketing, internet and wholesale businesses.”
Harry & David Holdings is a producer of gift-quality fruit and gourmet food products and gifts.
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