According to a report by CNBC, so-called activist investors who pressure companies and management into improving performance, led by Nelson Peltz, may have honed in on food manufacturer H.J. Heinz as a likely target.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Peltz is chairman and chief executive of Triarc Cos, an investment banking and management group. He recently joined forces with other investors in placing pressure on Wendy’s International to separate its fast-food restaurants from the rest of its business and spin off Tim Horton’s doughnut chain. Triarc famously bought Snapple in 1997 and sold it to Cadbury Schweppes in 2000.


Heinz was unavailable for comment on the rumours.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact