US confectioner Hershey has teamed up once again with Betty Crocker to launch a range of baking products.
The Betty Croker line-up includes cookie mixes, cupcake mixes and frostings using Hershey’s Reese’s and Almond Joy flavours.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“We are very excited about our continued partnership and the launch of all these new flavours,” said Jared Pippin, Betty Crocker associate marketing manager. “Our consumers love the new combinations and that we have created a sweet to match the style, including favourites such as s’mores, Cookies ‘n’ Crème, and Reese’s.”
The line includes three cupcake mixes: Betty Crocker Hershey’s Chocolate; Betty Crocker Hershey’s s’mores; and Betty Crocker Reese’s Peanut Butter & Chocolate. They are available in a 15.4oz package and have an RRP of US$2.79.
The three cookie mixes include: Betty Crocker Hershey’s Chocolate Chunk; Betty Crocker Hershey’s Cookies‘n’Creme; and Betty Crocker Reese’s Peanut Butter & Chocolate Chunk. These are available in 12.5oz packages with an RRP of $2.59.
The six premium frostings include: Betty Crocker Hershey’s Milk Chocolate, Special Dark, Chocolate Caramel; and s’mores and Cookies‘n’Creme with sprinkles; and Betty Crocker Peter Paul Almond Joy. All are packaged in a 16pz tub with an RRP of $2.59.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
