Hershey, the US chocolate giant, has launched a campaign behind its Reese’s brand designed to help “consumers across the country fill-up their gas tanks and grocery carts”.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The ‘Reese’s Loves You Back’ drive is an on-pack promotion that offers shoppers the chance to win cash toward their fuel and groceries in a US$2.5m give-away.
Hershey is plugging the promotion on specially-marked wrappers of Reese’s lines, including Reese’s Peanut Butter Cups, Reese’s Nutrageous and the recently-launched Reese’s Dark Chocolate Peanut Butter Cups.
“As the cost of gasoline and groceries rise, we saw the combination of putting cash back into consumers’ pockets and the launch of the delicious new Dark Cup taste experience as a perfect way for Reese’s to give back,” said Hershey chief marketing officer Michele Buck.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
