Hershey has launched its first brand since 2007 with the introduction of a line of crème filled chocolates, Hershey Simple Pleasures.
The company said the “smooth and creamy” chocolates have 30% less fat than “the average” fat content of leading milk chocolates.
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“We know people love chocolate and want to live a balanced lifestyle,” said brand spokesperson Anna Lingeris. “With Hershey’s Simple Pleasures chocolates, our goal is to give chocolate lovers a reason to celebrate because they can finally have it all … delicious chocolate they can feel great about loving.”
Hershey’s Simple Pleasures are available in three varieties: Milk Chocolate with Chocolate Creme, Dark Chocolate with Chocolate Creme, and Milk Chocolate with Vanilla Creme.
They are individually wrapped for “easy portion control” in 24-count 5.6 ounce bags, Hershey said.
Hershey’s Simple Pleasures chocolates are available in mass retailers and drug stores nationwide and the company said dedicated advertising will start in July.
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