US confectioner Hershey has launched a ‘mini’ version of its Reese’s chocolates.

In an unusual move, the product was launched at the Consumer Electronics Show in Las Vegas yesterday (6 January).

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Anna Lingeris, spokesperson for the Reese’s brand, said visitors to the show sought out new products like “mini-tuners, mini-cams, nano-mice, mini-keyboards – and gotta-have gadgets so small you could fit a fistful in your pocket”. She added: “So who says that the next, big mini innovation can’t come from a candy company?”

Reese’s Minis are available in an 8oz re-sealable, standup pouch. The chocolates retail for around US$3.39.

Reese’s Minis are also available in king size 2.5oz packed with an SRP of US$1.39. All are available at mass, grocery, drug and convenience stores nationwide.

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