US confectioner Hershey has launched a ‘mini’ version of its Reese’s chocolates.

In an unusual move, the product was launched at the Consumer Electronics Show in Las Vegas yesterday (6 January).

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Anna Lingeris, spokesperson for the Reese’s brand, said visitors to the show sought out new products like “mini-tuners, mini-cams, nano-mice, mini-keyboards – and gotta-have gadgets so small you could fit a fistful in your pocket”. She added: “So who says that the next, big mini innovation can’t come from a candy company?”

Reese’s Minis are available in an 8oz re-sealable, standup pouch. The chocolates retail for around US$3.39.

Reese’s Minis are also available in king size 2.5oz packed with an SRP of US$1.39. All are available at mass, grocery, drug and convenience stores nationwide.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now