Hormel Foods’s MegaMex Foods venture has launched a range of Mexican cooking sauces in the US.
MegaMex, in which Hormel owns a 50% stake, has introduced a line of sauces under the Herdez brand. The company claimed the products will make it easier for US consumers to prepare “authentic Mexican dishes” faster.
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“The four flavours we’ve chosen for the launch of the Herdez Mexican Cooking Sauces are foundational within authentic Mexican cooking. The sauces do not compromise on the delivery of real, authentic flavour, yet allow consumers to forego the time, effort and know-how associated with making these sauces from scratch,” Gilberto Gutierrez, brand manager for MegaMex Foods, said.
The suggested retail price for the four sauces – Traditional Chipotle, Roasted Pasilla Chile, Red Guajillo Chile and Tomatillo Verde – is US$3.49 for a 12oz jar.
Hormel and Mexican group Herdez del Fuerte set up the venture in 2009 to market Mexican food to US consumers. The venture has since snapped up two firms – Fresherized Foods in 2011 and Don Miguel Foods in 2010.
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By GlobalData
