Dairy firm HP Hood has introduced Simply Smart Chocolate Fat Free Milk in the US.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The company said that its brand has 50% more protein than chocolate reduced fat milk, and that every 8-ounce glass contains 12g of protein, 35% daily value of calcium and 25% daily value of vitamin D.


The product contains no artificial sweeteners and is produced without the use of artificial growth hormones, Hood said in a statement.


Hood used an ultra-filtration technique to remove some of the liquid that can make lowfat and fat free milks look and taste watery, it said.


Hood Simply Smart Chocolate Fat Free Milk is available at grocery retailers in New England in 64-ounce containers.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now