US snack group Inventure Foods has expanded its licenced Vidalia Brands portfolio with the launch of kettle-cooked potato chips.
The products, available in sweet onion and sweet onion barbecue flavours, follow the roll out Vidalia Sweet Onion Petals last year.
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Those snacks were launched last year after a licencing deal between Inventure Foods and Vidalia Brands, which makes condiments, sauces and salsas using the Vidalia sweet onion.
“Onion flavours have traditionally fared well in the snack food aisle,” Steve Sklar, general manager at Inventure, said. “However, never before has a potato chip been seasoned with Vidalia sweet onions and, I must say, the result is tremendous. The sweetness of these unique onions pairs perfectly with a moderately-salted profile and a crunchy bite.”
The potato chips will be sold in 4.5-ounce bags with a suggested retail price of $2.39- $2.49 per package.
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By GlobalData
