Kahiki Foods hopes to take advantage of growth in the US frozen and ethnic sectors by launching more products to market, the company told just-food today (23 May).
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A recent consumer insight study conducted by Mintel Research has highlighted the growth of the frozen and ethnic food sectors in the US.
The study found that, while consumption of ethnic food overall is on the rise, nearly 50% of consumers do not eat ethnic foods beyond Italian, Mexican and Chinese.
According to the study, 50% of respondents would like to see a greater variety of Chinese meals in retailers’ chiller cabinets.
“This demand is being spurred by demographic diversity in the US, with Hispanic and Asian populations at the top. People are willing to pay more for products with better ingredients, more sophisticated flavors, or more authentic ethnic dishes,” Mintel said.
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By GlobalDataIn this context, Kahiki has doubled its sales every year for the past five years, a spokesperson for the group told just-food.
“There is a lot of focus on product development and we have a number of new products on the horizon,” a spokesperson for the company revealed. “We were the first to market with a line of all-natural frozen Chinese food a year ago, we were the first to market with ‘Easy Crisp’ microwave egg rolls and, in early July, we will be the first company to introduce an all-natural flack seed egg roll.”
Kahiki Foods produces Asian frozen food products that are available at retail grocery stores, membership warehouse clubs, convenience stores, and foodservice operations.
