US cereal manufacturer Kellogg has agreed to drop “all natural” claims contained on Kashi and Bear Naked labels in order to settle a class-action lawsuit against the group.

A 2011 class-action lawsuit had accused Kashi of misleading people by stamping the phrase “All Natural” or “Nothing Artificial” on products that contained a variety of synthetic and artificial ingredients.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Among the ingredients listed in the suit were pyridoxine hydrochloride, calcium pantothenate, hexane-processed soy ingredients, ascorbic acid, glycerin and sodium phosphate.

In addition to altering its labelling practices, Kellogg will also pay US$5m as part of the settlement deal.

A spokesperson for the company said that, if the settlement receives court backing, the group will comply with the terms by the end of the year.

However, the spokesperson added: “Kashi and Bear Naked provide comprehensive information about our foods to enable people to make well-informed choices. We stand behind our advertising and labelling practices. We… will continue to ensure our foods meet our high quality and nutrition standards, while delivering the great taste people expect.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now