Kellogg has launched an alternative snack bar in the US designed to help promote a healthy brain.

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The Live Bright brain-health bars contain 100mg of DHA Omega-3 to help support brain health, offering another way consumers can “take charge of their health”, the company said yesterday (1 October).


“DHA Omega-3 is crucial to building and maintaining a healthy brain,” said David Perlmutter, neurologist and Fellow of the American College of Nutrition. “Kellogg Company’s new Live Bright brain-health bars make it easy to add this important fatty acid to your diet.”


The bars are available in two flavours; dark chocolate & vanilla and double chocolate.


Kellogg said the bars contain five times more DHA than most Americans consume each day.

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“Kellogg Company’s new Live Bright brain health bars help put brain health in your hands with 100 milligrams of DHA Omega-3 per bar,” said Jennifer Garrett, director of nutrition marketing at Kellogg. “These bars represent Kellogg Company’s ongoing commitment to help consumers take charge of their health and well-being.”

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