Kellogg has teamed up with Mars Inc to launch Keebler cookies in the US filled with M&M’S.

The first product launches is the Chips Deluxe Rainbow Chocolate Chip Mini Cookies with Mini M&M’S, which will come in pouch sizes including 12- and 30-count packs ranging from US$1.49 to $10.99.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Next month, full-sized M&M’S will feature in the Chips Deluxe Triple Chocolate Chip Cookies with M&M’S and Chips Deluxe Rainbow Chocolate Chip Cookies with M&M’S. Both are priced at $3.69.

“Keebler fans expect the tastiest cookies from the Keebler elves. The colorful fun and 100% real chocolate of M&M’S adds yet another magical and great-tasting touch to our Chips Deluxe cookies,” said Brad Goist, vice president and general manager of Kellogg’s snacks arm.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now