Kraft Foods has added two new flavors to its BelVita breakfast biscuits line in the US. 

BelVita breakfast biscuits, launched in the US late last year, are now available in chocolate and cinnamon brown sugar varieties, Kraft said this week. Previously, the line-up was blueberry, golden oat and apple cinnamon varieties.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The launch comes in time for the “back-to-school season”, said Kraft Foods brand manager Pamela Goldberg. “Research shows that Americans struggle to find the time to eat a nutritious breakfast,” she said.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now