Kraft Foods has signed an agreement to sell Cadbury’s E. Wedel-branded confectionery operations in Poland to Lotte Group for an undisclosed sum.

The sale, which is subject to customary regulatory approvals, includes the E. Wedel business, its related brands and a manufacturing facility in Warsaw, the firm said today (28 June).

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

E. Wedel is one of a number of Polish and Romanian operations Kraft agreed to sell to win EU clearance for its GBP11.9bn (US$17.51bn) acquisition of Cadbury.

Around 1,000 Cadbury Wedel employees will transfer to Lotte Group.

Kraft Foods said it will keep the remaining Cadbury businesses in Poland, including the Halls brand and other non-E. Wedel-branded chocolate and sugar confectionery products sold in Poland and two manufacturing plants in Skarbimierz.

Subject to approval by the European Commission, Kraft Foods will also retain a third Cadbury plant in Bielany Wroclawskie, Poland.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The divestiture of the Romanian business will be the subject of a separate announcement at a later date.

Tokyo-based Lotte Group is a multinational conglomerate with annual sales of around JPY3.55bn. It currently operates in a number of sectors, including food and confectionery, retail, and travel and tourism.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact