Kraft Foods has promoted long-standing marketing executive Mary Beth West to the role of chief marketing officer.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The US group announced the appointment today (29 October), with West moving from her roles of group vice president for Kraft Foods and president, North America beverages immediately.


“Mary Beth brings to the CMO role a consumer-centric approach to business challenges, a passion for breakthrough marketing, and a long track record of success in building Kraft brands,” Kraft chairman and CEO Irene Rosenfeld.


West, who joined Kraft in 1986, will also oversee the company’s Tassimo hot beverage business.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now