Kraft Foods Group has unveiled plans to launch more than 40 new products, marking the first swathe of NPD since the group separated from Mondelez International and became an independent publicly traded group last October.
The company said the launches have been inspired by growing demand from US consumers for bold international flavours, flexible eating patterns and simpler product recipes. Convenience has also been a significant trend informing innovation, the group added.
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“Bland and boring do not cut it any more,” said Barry Calpino, Kraft’s vice president of breakthrough innovation. “We’re seeing an all-out quest for fun, passion and adventure in food and beverages as people embrace a multitude of global and regional flavours. Culinary experimentation is in, so everyone wants the flexibility to customise their food.”
Kraft aims to leverage its iconic brands to deliver innovation across multiple categories. New products include extensions to some of Kraft’s best known brands, such as Miracle Whip, Philadelphia, Planters, A1 and the Kraft and Polly-O String Cheese brands.
