Kraft Foods has sold its Post cereals business to US private-label group Ralcorp Holdings in an all-stock deal worth US$2.6bn.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The sale of Post, the third-largest branded cereals business in the US, had been rumoured since the summer.
Under the “tax-efficient” agreement, Kraft will hand ownership of Post to Kraft shareholders in either a “split-off” or “spin-off” transaction.
A “split-off” would give Kraft shareholders the opportunity to exchange its shares in the US food giant for Ralcorp stock. A “spin-off” would involve a pro rata distribution of shares to Kraft investors.
Either way, Kraft shareholders will own around 54% of the enlarged Ralcorp business. Ralcorp investors will own the remaining 46% of the combined company.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData“This is a transaction where everyone wins – Kraft, Ralcorp, our respective shareholders and employees,” said Irene Rosenfeld, Kraft chairman and CEO.
Ralcorp will acquire four manufacturing facilities from Kraft, with around 1,250 employees joining the company.
“This is a transforming event for Ralcorp,” said David Skarie, Ralcorp’s co-CEO and president.
“The addition of Post cereals gives Ralcorp a truly distinctive line of branded cereal products plus a branded infrastructure and platform that we can build on through organic growth and acquisitions.”
