Kraft Foods is to launch around 20 food products in the first few months of the New Year, along with a number of “portion-controlled” options.
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Products include Planters Flavor Grove Nuts in five almond and cashew varieties; Kraft Sandwich Shop Mayo reduced fat mayonnaise in Chipotle, Garlic & Herb, and Horseradish-Dijon flavours; and Kraft Deli Deluxe cheese slices in Cheese Garlic & Herb, Bacon Cheddar, and Jalapeno American flavours.
“We are focused on the consumer from the moment we first dream up a new product to the time it hits store shelves,” explains John Li, director of Kraft’s culinary center.
“Many of our new items reflect consumers’ interests in bold flavours, especially those that are Italian-inspired or have a Mexican flair. Hot and spicy is big so chipotle and garlic are key flavour notes while berry-infused items remain on-trend. The increasing desire for bolder flavors is not limited to a single age group. Everyone is asking for more adventurous taste experiences.”
The company’s “better-for-you” Planters NUT-rition line will now include an Antioxidant Mix with almonds, bananas, peaches, blueberries, cranberries and cashews, and an Omega-3 Mix with walnuts, cranberries and dark chocolate-covered soy nuts.
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By GlobalDataThe firm’s Back to Nature will include Granola Cookies featuring whole grain wheat flour and semisweet chocolate with cocoa from Rainforest Alliance Certified farms.
“We also are building on our health and wellness commitments and evolving to meet today’s consumer expectations in this area,” said Li.
Portion control options include Mousse Temptations by Jell-O featuring Dark Chocolate, Chocolate and Caramel Creme flavours with 60 calories per serving, and Kraft 100 Calorie Packs Cheese Bites available in four varieties.
