Kraft Foods has launched “triple double” Oreo biscuits in the US, a year after launching a similar product in Argentina.
The triple double Oreo biscuit combines two layers of Oreo crème, one chocolate and one original, with “three layers of crunchy, Oreo cookies”. One biscuit has 100 calories and a total of 4.5g of fat.
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The product is a “twist” on Argentina’s Oreo “x3” biscuit, introduced in 2010. The Oreo x3 features three layers of cookie, and two layers of crème, similar to the triple double biscuit.
“Our fans’ passion and enthusiasm has challenged us to raise our game. With the triple double Oreo cookie, we set out to take Oreo to another level by adding a new twist,” Jessica Robinson, associate director of consumer engagement at Kraft, added.
When asked why Kraft developed this product given consumer demand for healthier options, a spokesperson for the company said: “We have a wide variety of products for a variety of occasions, whether a consumer is looking for a whole grain snack like Wheat Thins or a sweet treat like Oreo. We feel all our products can fit nicely in a balanced diet.”
The triple double Oreo cookie will be available in US grocery stores this week and the suggested retail price is US$4.19 per 13.1oz package.
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By GlobalData
