US supermarket group Kroger has acquired digital coupon company You Technology Brand Services.
You Tech provides digital couponing services to various retailers, including Kroger. The business will continue to serve these and future retail customers and will operate on a stand-alone basis.
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The deal will provide Kroger with a “significant” opportunity to expand its digital platform as well as “enhancing” Kroger’s exposure to new technologies, Kroger’s vice president of customer loyalty, Jeff Talbot, said.
Kroger is looking to capitalise on the growing popularity of digital couponing to drive customer loyalty and expand its customer base. According to Kroger, US consumers have downloaded more than 400m digital coupons in the last 12 months.
The deal, which was for an undisclosed sum, comes as part of Kroger’s “accelerated growth” strategy. This drive includes capital investments to increase its store base and to strengthen its connection with customers through digital and mobile channels.
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