US snack foods maker Lance is to add another cookie brand to its portfolio with the proposed acquisition of the Stella D’oro brand.
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Lance, which last year bought the Archway and Mother’s Cookies brands, said yesterday (8 September) said it had also agreed to buy manufacturing assets and inventory from Stella D’oro Biscuit Co.
“We believe that the additional resources that can be provided under the Lance umbrella will help this iconic brand achieve renewed growth,” said Lance president and CEO David Singer.
“The Stella D’oro brand will make us a more valuable partner with our customers and leverage our existing capabilities to support our trend of profitable growth.”
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