US food manufacturer Lifeway Foods has launched a product called Lifeway Frozen Kefir, a frozen yoghurt alternative.
The company said yesterday (10 March) that its 90-calorie-per serving range tastes similar to frozen yoghurt and will be sold in strawberry, pomegranate, mango and original flavours.
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The company said the line of four products was inspired by the success of frozen kefir made for Lifeway’s Starfruit Cafes.
Lifeway said its Frozen Kefir range will contain ten live probiotic cultures, that help stimulate digestion and support the immune system.
“Frozen yoghurt is still a strong growth segment, and our Starfruit Café business is riding the same wave. Our same-store sales grew nearly 50% last year, our average store ticket rose 20%, and we’ve seen demand expanding from an afternoon dessert to both a breakfast and lunch meal replacement,” said Lifeway CEO Julie Smolyansky. “Taking the product to grocery stores around the country with the introduction of Lifeway Frozen Kefir is the next logical step.”
The range will be sold in one pint containers for an MSRP of US$4.49-4.99 and in a 3.6oz single-serve size packaged with a spoon.
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By GlobalData
