Mars Snackfood US today (6 July) launched Dove Silky Smooth Milk Chocolate with Peanut Butter, the brand’s first peanut butter variety.

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Positioning Silky Smooth as a premium milk chocolate and peanut product, the company said it would be launched as single bars and laydown bags.


“Our customers are passionate about real, authentic silky smooth chocolate but also want to explore new flavour combinations in addition to the solid milk chocolate that they know and love,” said Thomas Pinnau, VP of indulgence.


The suggested retail price is US$4.49 for an 8.50-ounce laydown bag and $0.79 for a 1.30-ounce singles bar.

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