Mars Snackfood US today (6 July) launched Dove Silky Smooth Milk Chocolate with Peanut Butter, the brand’s first peanut butter variety.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Positioning Silky Smooth as a premium milk chocolate and peanut product, the company said it would be launched as single bars and laydown bags.


“Our customers are passionate about real, authentic silky smooth chocolate but also want to explore new flavour combinations in addition to the solid milk chocolate that they know and love,” said Thomas Pinnau, VP of indulgence.


The suggested retail price is US$4.49 for an 8.50-ounce laydown bag and $0.79 for a 1.30-ounce singles bar.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now