Mars today (17 October) announced that it will add Guideline Daily Amount (GDA) nutrition labelling on all of its chocolate, non-chocolate confectionery and other food products.

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All packages will be redesigned to feature new graphics on the front and back of packages.


This announcement is part of a global initiative Mars is undertaking around the world.


“Our redesigned labels are the latest examples of Mars’ commitment to health and nutrition. By providing clear, concise and understandable information to consumers about what’s inside all of our products, we will help them to make informed decisions about the foods they eat,” said Bob Gamgort, president of Mars North America.


The new “What’s Inside” label is designed to help consumers quickly and easily locate key nutrition information, Mars said.

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The label will begin appearing in December and will be on Mars’s US chocolate, non-chocolate confectionery and other food products by the end of 2010. The company did not reveal when its FoP labelling will debut in other markets.


Mars has also launched an educational website, MarsHealthyLiving.com, which provides additional nutrition information about the company’s products.

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