Mars Inc has lined up a raft of new confectionery products that it is set to launch in the US next year.
The nine products will be exhibited at The Association for Convenience & Fuel Retailing show in Atlanta from 12-15 October and include a number of range extensions and new products.
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Mars will add three flavours to its Snickers and Milky Way Bites range to include 3 Musketeers and Milky Way Simply Caramel.
The M&S brand will also benefit from range additions to include a Birthday Cake flavour, a Mega Peanut Chocolate variant and Mega Milk Chocolate flavour.
Mars has also extended its Snickers brand with the launch of a Rockin’ Nut Road bar, containing marshmallow flavoured nougat covered with almonds and dark chocolate. A new brand Dove has also been developed, a combination of dark chocolate sea salt caramel and dark chocolate.
The Starburts brand will also benefit from an addition with the launch of Sorbet Bars to the frozen novelty category.
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By GlobalData
