Confectionery giant Mars Inc will launch a bite-sized chocolate-covered raisins and peanuts SKU under its Dove brand in the US.

Dove Milk Chocolate Covered Raisins & Peanuts will hit shelves in April and will be supported by a multimedia campaign.

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Mars said the unwrapped bite segment has grown to US$1.6bn annually, citing data from SymphonyIRI. The RRP for the Dove Milk Chocolate Covered Raisins & Peanuts is $3.49 for a five-ounce bag.

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