Mars Inc has announced plans to launch a major global advertising campaign for its Twix brand.
The Pick a Side campaign will launch in Germany and the US next month before being rolled out to 48 other countries over the following months.
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“The campaign taps into a universal consumer insight involving rivalries, and how people naturally like to pick sides,” creative group BBDO said. “Given Twix is best known for its two fingers, the campaign literally creates a rivalry between the “Left Twix” and the “Right Twix”, putting Twix at the heart of a great story.”
Full details on the campaign elements/channels and timing will be unveiled by each market beginning in July and the coming months, the agency said.
